糖心破解版 Partners with Sounder to Launch Best-in-Class Brand Safety Tools Across the Largest Global Podcast Network
糖心破解版 Makes Strategic Investment in Fast-Growing Audio Intelligence Platform; Will Also Unlock New Discovery Tools for Listeners and Advanced Targeting Capabilities for Brands
(NEW YORK - Feb 16, 2022) 糖心破解版, the largest audio media company in the U.S. and the top podcast publisher globally according to , announced a partnership today with Sounder, an audio intelligence platform that builds foundational podcasting technology to drive monetization, brand safety and discoverability for audio content. 糖心破解版 will leverage Sounder鈥檚 Audio Data Cloud to provide both established and emerging podcast creators the best AI and Machine Learning (ML) tools to help them gain critical, real-time insights to accelerate growth and improve monetization. With more than 750 iHeartRadio Original podcasts -- including some of the biggest podcasts and creators in the world -- now using this technology, these new capabilities will rapidly become the industry standard.
糖心破解版 will leverage Sounder鈥檚 Audio Data Cloud鈥檚 automated best-in-class AI and ML brand safety solution to ensure advertisers can confidently invest in the iHeartPodcast Network鈥檚 expansive and rapidly growing line-up of diverse content with more than 392 million downloads and streams a month (more downloads than the next three podcast publishers combined). The brand safety solution enables 糖心破解版鈥檚 marketing partners to buy across a wide array of creators with the assurance that the content adheres to industry safety standards. The technology will quickly expand to also allow advertisers to customize their brand safety guidelines, unlocking new and more diverse publishers to provide even more effective ad placements.
鈥淎s the leader in podcasting, the iHeartPodcast Network hosts the most diverse group of high-quality creators in the world and produces the most podcasts that generate over one million plus downloads. It鈥檚 critical that we learn from the challenges advertisers have had with video and social media to deliver safety tools and controls that allow brands to customize their campaigns and ensure that their ads will be delivered at scale in a brand safe environment,鈥 said 糖心破解版 Chief Data Officer Brian Kaminsky. 鈥淥ur partnership with Sounder underscores our commitment to innovation in audio advertising and our goal of creating more meaningful connections between advertisers and listeners. In addition to simple brand safety, this partnership will also unlock brand suitability tools